FROM PERSONAL BRANDING BLOG
Who you think YOU ARE is the key to success (or failure).
Success is not in the hands of the person with whom you are speaking, nor is it in the product, service or skill set you believe you represent.
Per the Carnegie Institute of Technology, 85% of the decision to hire you is based on your personal traits. Only 15% of the decision is based on your skills, experience or proof that what you do is better than other people who are competing for the position.
How does the interview or potential client learn about or experience your personal traits? Largely through how they see you relate to yourself.
Self-respect, self-worth and a self-positive attitude are what you must convey in an interview. Why?
Your attitude about yourself is like a cold. It’s contagious.
Related: Controlling Bad Habits for a Successful Career
If you believe you that you are lucky to have the interview, you are likely to lose the job or the deal. If you believe the recruiter, hiring manager or prospective client is lucky to have the interview: you are likely to lose the job or the deal.
If you see the interview as a meeting of two people with equal business stature – you are going to succeed.
Of course this does not mean that you can do the same work as your interviewer or prospect. Why would they need you to do that?
Equal business stature simply means you share the same profound interest in successfully accomplishing the goals of the job. It means you are someone who is bringing a solution-oriented mindset, resourcefulness, ingenuity, and commitment.
See the next interview you have as an exchange of like-minded people, equally interested in addressing the challenges of the position that needs to be filled. Don’t court, cajole, or toady; don’t undersell or overpromise.
Show up ready to engage in a business conversation, where your focus is on the problems that need to be solved – not simply on what you have or haven’t done in the past.
Simply put: show up ready to engage with clarity and confidence.